Our Leadership

We are a value-driven company whose main emphasis is based on the following four pillars:

  • Thought Leadership
  • Knowledge Based Learning
  • Values
  • Social Responsibility

Our leadership follows the values of integrity, accountability and the drive for continuous improvement, which means striking the right balance between society’s economic and environmental needs.

The K-Electric leadership team comprises:


Tayyab Tareen

Chief Executive Officer (CEO)

Mr. Tayyab Tareen was appointed as the Chief Executive Officer (CEO) by K-Electric’s Board of Directors on November 27th, 2014. He has been on the KE Board since 2009 and has also served as the Chief Financial Officer (CFO) and Chief Strategy Officer, before moving back to the parent company Abraaj in 2013, where he had set up the Pakistan Investment Fund and was also appointed as its CEO.

He joined The Abraaj Group in 2006. He has over 20 years of experience, mainly with multinationals, covering areas of business turnarounds, financial management, planning and business acquisitions. Prior to joining Abraaj, he was the CFO of the Coca-Cola Company managed bottler in the UAE and Oman, a business that saw a successful turnaround from losses to sustained profitability within two years. From 1997 to 2001, he was with Coca-Cola Beverages Pakistan as CFO and Company Secretary. He started his career in 1995 with Packages Limited in Pakistan as Manager Project Financing, responsible for investment reviews and project financing.

Mr. Tareen is a qualified Chartered Accountant from England and Wales.


Asif Saad

Chief Operating Officer Distribution

Mr. Asif Saad is the Chief Operating Officer Distribution, leading a team of over 7,000 employees.

Prior to joining K-Electric, Mr. Saad held leadership positions in various sectors including chemicals and manufacturing. He has been affiliated with prestigious organisations in different capacities. Mr. Saad was previously the CEO of Lotte Chemicals Pakistan. He has worked as executive director of DH Corporation and served on the board of Engro Corporation, Engro Polymer and Engro Foods. Mr. Saad spent his initial career at ICI Pakistan Ltd in key management roles in various ICI businesses.

Mr. Saad has been a director of Pakistan Business Council, vice president of Overseas Investor Chamber of Commerce and served on the boards of several nonprofit organisations. He is a business graduate with an MBA from Lahore University of Management & Sciences (LUMS).

  • Dale Sinkler

    Chief Generation & Transmission Officer view details

Dale Sinkler

Chief Generation & Transmission Officer

Dale Sinkler brings over 25 years of experience in the power sector ranging from energy sector reforms to development, execution, operations and management across multiple power plants. He has worked with some of the world’s largest power companies, and has served as the Co-Founder of O&M Solutions. He has previously served as Senior Vice President of Southeast Asia for Globeleq, and spent 15 years with the AES Corporation as Chief Executive Office for multiple AES businesses including AES Lalpir, AES Pakgen, AES Haripur, and AES Meghnghat. Prior, he also served as a consultant in the Generation and Transmission portfolio for K-Electric.

Dale envisions an energy infrastructure which links power generation to consumption in real time. He is a frequent contributor on power sector reforms in emerging markets. His presence of fifteen years in this part of the world is a testament to his dedication to emerging markets and particularly Pakistan.


Eram Hasan

Chief Supply Chain Officer

Eram Hasan joined K-Electric in 2010. He has over 25 years of international general management experience. While at The Abraaj Group, he has worked on several turnaround projects in partner companies. Before joining Abraaj, he was with The Coca-Cola Company, as Chief Operating Officer, for the Pakistan bottling business, responsible for Sales and Supply Chain. Prior to this, he worked with Unilever as the Head of Sales and Supply Chain. He has also been associated with Alcoa, USA for ten years, in different corporate and line roles.

Eram Hasan holds an MBA from Harvard Business School and an MS/BS in Materials Science and Engineering from MIT.


Shoaib Baig

Chief People Officer

Muhammad Shoaib Baig has over 18 years of diverse international HR leadership experience across Telecommunication, FMCG, and Pharmaceutical industries. He previously served as Chief Human Resource Officer of Telenor Pakistan for almost four years, initiating a major turnaround which earned the company the Best Employer Award. He was also part of business leadership teams for six years at Novartis Pharmaceuticals’ Oncology Division as Head HR UK & Ireland and subsequently Head HR for Asia Pacific and South Africa.

He holds a Bachelor’s degree in Civil Engineering and an MBA from the University of Leeds, UK. Additionally, he has undergone extensive leadership trainings at INSEAD and Babson College, Boston, USA.

  • Syed Fakhar Ahmed

    Chief Marketing & Communication Officer view details

Syed Fakhar Ahmed

Chief Marketing & Communication Officer

Fakhar Ahmed has over 18 years of diversified management experience in Communications, Media Relations, Corporate Affairs, FMCG Business, Strategic Planning, CSR, Investor Relations and International Development. He has worked as the Head of CSV & Special Projects for Nestlé in the Greater China Region, and as Head of Corporate Affairs & Corporate Communications for Nestlé Pakistan including work in Afghanistan. Formerly he has also worked at Aga Khan Development Network, UNDP & USAID Projects, Banking, Finance and public sector organizations.

He holds an MBA in Marketing, MA in Political Science, is a member of Chartered Institute of Logistics and Transport (UK) and has undergone various international executive management trainings. He has been on the board of various Development Sector organizations, and has been associated with multi-sector development initiatives locally and internationally.


Syed Moonis Abdullah Alvi

Chief Financial Officer

Syed Moonis Abdullah Alvi is responsible for all financial activities in the organization ranging from financial planning to budgeting, insurance, payroll, taxation, treasury activities and financial reporting. He holds significant experience in handling corporate and related matters.

Prior to joining K-Electric, he was associated with a Bi-Industrial conglomerate from 1997 to 2008 as Group Director Treasury and was involved in various significant transactions. He started his career as Deputy Manager Assurance with KPMG Taseer Hadi & Co and was with this company from 1989 to 1997.

He is a Fellow of the Institute of Chartered Accountants of Pakistan.

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