Our Leadership

We are a value-driven company emphasising the following four pillars:

  • Thought Leadership
  • Knowledge-based Learning
  • Values
  • Social Responsibility

Our leadership follows the values of integrity, accountability and the drive for continuous improvement, which means striking the right balance between society’s economic and environmental needs.Our journey towards becoming a growth-oriented and sustainable organisation, has been driven by visible commitment to our CARES values.

The K-Electric leadership team comprises:


Tayyab Tareen

Chief Executive Officer (CEO)

Mr. Tayyab Tareen was appointed as the Chief Executive Officer (CEO) by K-Electric’s Board of Directors on November 27th, 2014. He has been on the KE Board since 2009 and has also served as its Chief Financial Officer (CFO) and Chief Strategy Officer, before moving back to the parent company, The Abraaj Group, in 2013, as CEO of the Pakistan Investment Fund.

Mr. Tareen joined The Abraaj Group in 2006 and has over 20 years of experience, mainly with multinationals, covering areas of business turnarounds, financial management, planning and business acquisitions. Prior to joining Abraaj, he was the CFO at The Coca-Cola Company managed bottler in the UAE and Oman, a business that saw a successful turnaround from losses to sustained profitability within two years. From 1997 to 2001, he was with Coca-Cola Beverages Pakistan as CFO and Company Secretary. He started his career in 1995 with Packages Limited in Pakistan as Manager Project Financing, responsible for investment reviews and project financing.

Mr. Tareen is a qualified Chartered Accountant from The Institute of Chartered Accountants in England and Wales.


Asif Saad

Chief Operating Officer Distribution

Mr. Asif Saad is the Chief Operating Officer Distribution, leading a team of over 7,000 employees.

Prior to joining K-Electric, Mr. Saad held leadership positions in organisations across various sectors including chemicals and manufacturing. Mr. Saad was previously the CEO of Lotte Chemicals Pakistan. He has worked as executive director of DH Corporation and has served on the board of Engro Corporation, Engro Polymer and Engro Foods. Mr. Saad spent his initial career at ICI Pakistan Ltd in key management roles across various ICI businesses.

Mr. Saad has been a Director of the Pakistan Business Council, Vice President of the Overseas Investors Chamber of Commerce and Industry and has also served on the boards of several nonprofit organisations. He is a business graduate with an MBA from the Lahore University of Management Sciences (LUMS).

  • Dale Sinkler

    Chief Generation & Transmission Officer view details

Dale Sinkler

Chief Generation & Transmission Officer

Mr. Dale Sinkler brings over 25 years of experience in the power sector ranging from energy sector reforms to development, execution, operations and management across multiple power plants. He has worked with some of the world’s largest power companies, and has served as the Co-founder of O&M Solutions. He has previously served as Senior Vice President of Southeast Asia for Globeleq, and has spent 15 years with the AES Corporation as Chief Executive Office for multiple AES businesses including AES Lalpir, AES Pakgen, AES Haripur, and AES Meghnaghat. Prior to that, he also served as a consultant in the Generation and Transmission portfolio for K-Electric.

Mr. Sinkler envisions an energy infrastructure which links power generation to consumption in real time. He is a frequent contributor on power sector reforms in emerging markets. His presence of fifteen years in this part of the world is a testament to his dedication to Asia’s emerging markets and particularly Pakistan.


Eram Hasan

Chief Strategy Officer

Mr. Eram Hasan joined K-Electric in 2010. He has over 25 years of international general management experience. While at The Abraaj Group, he has worked on several turnaround projects in partner companies. Before joining Abraaj, he was with The Coca-Cola Company, as Chief Operating Officer, for the Pakistan bottling business, responsible for Sales and Supply Chain. Prior to this, he worked with Unilever Pakistan as the Head of Sales and Supply Chain. He has also been associated with Alcoa, USA for ten years, in different corporate and line roles.

Mr. Hasan holds an MBA from Harvard Business School and an MS/BS in Materials Science and Engineering from MIT.


Shoaib Baig

Chief People Officer

Mr. Muhammad Shoaib Baig has over 20 years of diverse international HR leadership experience across Telecommunication, FMCG, and Pharmaceutical industries. He previously served as the Chief Human Resource Officer of Telenor Pakistan for almost four years, initiating a major turnaround which earned the company the Best Employer Award. He was also part of business leadership teams for six years at Novartis Pharmaceuticals’ Oncology Division as Head HR UK & Ireland and subsequently Head HR for Asia Pacific and South Africa.

He holds a Bachelor’s degree in Civil Engineering and an MBA from the University of Leeds, UK. Additionally, he has undergone extensive leadership trainings at INSEAD and Babson College, Boston, USA.

  • Syed Fakhar Ahmed

    Chief Marketing & Communication Officer view details

Syed Fakhar Ahmed

Chief Marketing & Communication Officer

Mr. Fakhar Ahmed has over 20 years of diversified management experience in Communications, Media Relations, Corporate Affairs, FMCG Business, Strategic Planning, CSR, Investor Relations and International Development. He has worked as the Head of Creating Shared Value & Special Projects for Nestlé in the Greater China Region, and as Head of Corporate Affairs & Corporate Communications for Nestlé Pakistan including work in Afghanistan. Formerly he has also worked at the Aga Khan Development Network, UNDP & USAID Projects, Banking, Finance and public sector organizations.

He holds an MBA in Marketing, MA in Political Science, is a member of the Chartered Institute of Logistics and Transport (UK) and has undergone various international executive management trainings. He has been on the board of various Development Sector organizations, and has been associated with multi-sector development initiatives locally and internationally.


Syed Moonis Abdullah Alvi

Chief Financial Officer

Mr. Moonis Abdullah Alvi is responsible for all financial activities in the organization ranging from financial planning to budgeting, insurance, payroll, taxation, treasury activities and financial reporting. He holds considerable experience in handling corporate and related matters.

Prior to joining K-Electric, he was associated with a Bi-Industrial conglomerate from 1997 to 2008 as Group Director Treasury and was involved in various significant transactions. He started his career as Deputy Manager Assurance with KPMG Taseer Hadi & Co and was with this company from 1989 to 1997.

He is a Fellow of the Institute of Chartered Accountants of Pakistan.

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